Harnessing Real-Time Consumer Data Insights for Effective FMCG Marketing
As the industry continues to evolve, FMCG professionals are increasingly turning to innovative strategies to [...]
Enhancing Brand Recall: The Influence of QR Packaging in FMCG Gamification Marketing
In the fast-moving consumer goods (FMCG) industry, the competition for consumer attention and brand recall [...]
Understanding Your Audience: Key to Successful Implementation of Connected Packaging
Modern marketing develops in a dynamic environment, where the integration of connected packaging has emerged [...]
New Asahi Beverages Philippines connected packaging delivers instant wins
1 February 2024, London – Goodday, a cultured milk drink owned by Asahi BeveragesPhilippines and [...]
Unveiling the Power of Supply Chain Transparency with Connected Packaging Solutions
Supply chain transparency has become a paramount concern for brands and consumers alike. With the [...]
Navigating the Connected Packaging Landscape: Turning Frustrations into Opportunities
FMCG marketing moves in an extremely fast paced environment, which is why the integration of [...]