Project Overview
Social Media Strategy Content Plan Creation Facebook Ads
Challenge
The challenge was to help VSL#3 with repositioning from a prescription drug to an over the counter, consumer-friendly, lifestyle brand. We needed to redefine the audience and redesign and update the brand, including all of its owned media. A crucial part of this rebranding was developing a social media strategy that would be consistent, increase brand awareness and reach a wider audience.
It was a really great collaboration and partnership (…) Appetite added a huge amount of value, the whole process was handled seamlessly. – Arpita Pani, Senior Commercial Governance & eCommerce Brand Lead, UK & Europe Ferring Pharmaceuticals
Solution
After designing a new website to approach the broader audience, we needed to drive the new branding across all social media channels, and raise brand awareness by creating an interest in the product and driving engagement and sales across VSL#3’s new audience. The brand now had to stand out to consumers as a lifestyle brand. The new look and feel had to reflect the health and well-being side of the product as VSL#3 could no longer rely on prescriptions for revenue.
Results
We helped VSL#3 to transfer their new branding through consistent social media content which was reflected in a highly appealing Instagram feed. Besides creating organic content and executing the community management, we also ran social media ads on Facebook.
Social media followings grew and so did sales. Besides this increase in followers & sales, we additionally reported an increase in post reach and social media post engagement.
10x more engagement per reached user
5x more link clicks per reached user
7x more shares of posts
