Project Overview
A global content hub was built and designed for Pi Healthcare, where virtual seminars could be hosted for their clients.
Challenge
For businesses that used to host a considerable amount of face-to-face events, COVID-19 has dealt the worst blow. Pi Healthcare needed to act swiftly to confront this challenge with a digital approach that diminished the inconvenience of meeting in person; whether it was due to commuting or the concern of virus transmission. As experts in healthcare, PI Healthcare was looking at new ways of engaging with opinion formers and experts.
Solution
Appetite Creative designed and built the custom platform to host the content hub which attendees can access via personal invites. Through the admin dashboard Appetite created, Pi Healthcare had complete control over who to invite. The dashboard gave them the ability to send out automated emails containing unique codes to access the platform, with just a click of a button. The hub collates user feedback to inform improvements in the experience and track how attendees engage with the healthcare-related content. At the end of each video, users were quizzed with 2-3 questions. If they selected a wrong answer, the platform would then prompt them to re-watch the video again, in order to assure that they gained the right knowledge from the videos. The platform minimized the inflexibility of having in-person events at specific hours that might not suit everyone, by offering the opportunity to sign-up for live seminars at the end of the quiz submissions. The platform gathered all comments and questions that users had while watching the pre-recorded videos, to then be addressed later in the live seminars. The sophisticated technology behind this new content hub allows Pi Healthcare not just to deliver best-in-class content, but to understand exactly how the audience is interacting with it, which is critical for further development.
Results
The platform turned out to be a success! Launched in October, the hub has so far seen more than 50 users invited and registered, and has delivered over 5,000 video views, with more than 700 of these completed views. The platform allowed PI Healthcare the ability to easily switch between the conferences for Brussels and Tel Aviv – effortlessly separating the data collected on the dashboard. Finally, we have also witnessed a fantastic engagement rate with 95% users who were invited signed up and 90% of users also joined a follow-up seminar afterwards.
