Project Overview
An SEO-optimised website, with a revisited user journey, turning the page into a highly responsive and effective platform.
Challenge
As an international company specialized in cutting edge technology, Squirro realized that there was a clear mismatch between the way they were presenting themselves online and the way they wanted to be seen by their target audience and customers. Their iconic squirrel character was outdated, the website design unstylish and there was an urgent need to improve the page’s speed, which ultimately led internal managers to feel that Squirro’s online presence was not aligned with their field of expertise. In order to position themselves as thought leaders and ideal solution providers, all the supporting content that helped market the collateral needed to be revised and improved.
“It was a great experience to work with a company who understood, shared and enabled our values, building a sleek and engaging website to help us start to bring together the community that women and other underrepresented groups deserve and push to make change happen” said Julia Hiles, from Team Pepper, on collaborating with Appetite Creative for their crowdfunding website.
Solution
The website was optimised for SEO, and the user journey was also revisited in order to turn the page into a highly responsive and effective platform. Appetite created stationary & brand guidelines, updated the colour palette and created new icons to decorate the website’s pages, in order to ensure that the overall look, message and feel reflected the new branding. Therefore, Squirro’s iconic squirrel was rejuvenated, and adapted to the different fields of expertise of the brand, giving rise to four new squirrels and environments: the general, the banking, the insurance and the manufacturing squirrels. A new portfolio, involving case studies and sales presentations, was also thoroughly designed with the goal of instilling confidence in the brand, elevate its engagement opportunities & leads, and ensure that all Squirro’s sales messaging was uniformed. Squirro also benefited from the creation of a content calendar and a bespoke and user-friendly digital brochure, so customers could easily learn more about all services provided by Squirro.
Results
Our goal was to help Squirro show their customers and website-visitors how they could make the most of the brand’s services, while having a pleasant journey and experience online.
Appetite Creative delivered a new hybrid website – a fully custom built theme from the UI design all the way to the Front End development and connected to WordPress and Elementor. The website is now responsive, functional across all devices and highly engaging. Also, the harmony across the brand’s portfolio is now evident, as the colours displayed in the website and sales presentations are uniform, instilling confidence and professionalism in the brand.
