Project Overview
Appetite Creative successfully designed and launched a crowdfunding website for Team Pepper, integrating diverse subscription plans, user-friendly payment options, and a clear representation of the organisation’s values. Post-launch, the site registered over 5.2K visitors, 45 membership purchases in the first week, highlighting the effectiveness of its design and user interface in attracting and engaging users.
Challenge
On top of communicating their long-term mission, Team Pepper’s crowdfunding website needed to include direct payment links to the four member-subscription plans available, as well as allowing the user to choose the currency of their preference. The subscription plans available within the ‘Join Now’ section are ‘Founder member’, to become a member of the organization; ‘Gifting Plan’, to offer a subscription plan to someone interested in the Team Pepper membership; ‘Sponsor’, which allows the user to purchase a membership for someone who cannot afford it but has requested it; and finally the ‘Corporate Sponsorship Plans’, designed for companies wishing to contribute to this cause. Because the four subscription plans work in different ways from one another, it was important to differentiate them within the website, explaining and detailing the features of each one as well as giving direct access to payment and subscription.
Visually, it was important that the site transmitted the values of the client’s initiative, so carefully selected imagery and structure was implemented in order to fit the brand’s purpose.
“It was a great experience to work with a company who understood, shared and enabled our values, building a sleek and engaging website to help us start to bring together the community that women and other underrepresented groups deserve and push to make change happen” said Julia Hiles, from Team Pepper, on collaborating with Appetite Creative for their crowdfunding website.
Solution
Appetite provided a geometrical block-like structure for the web that plays with many different colours to represent the client’s diversity and representation values. Within the sleek design of the site is the subscription page, which clearly explains what each plan includes, allowing users to choose between a one-time contribution or a monthly payment and decide the preferred currency for each transaction.
The platform has direct Call-To-Action messages to offer the user alternative contribution methods, as well as other sections to learn more about the founders of the initiative, their story and the main goals of Team Pepper with interview videos and animations. A ‘Founder Wall’ was also set up to recognise sponsors. The site also features the option to leave the users’ contact information if they wish to learn more and to stay informed on any relevant updates.
Results
Appetite Creative delivered a unique-looking site that fits the purpose and intent the client was looking for, both informing about the objectives of the social enterprise itself and offering users a simple payment method to start funding for the project. The site received over 5.2K visitors and 45 membership purchases in the first week after going live.
