Project Overview
Appetite Creative revamped Hello Day’s website, enhancing its aesthetic appeal and functionality with mobile-first design, UX improvements, a new CRM system, and additional features like personal assessments, member portal, discounts, subscription model, and a product review section. The newly launched site drove a significant increase in user engagement, yielding a 284% rise in E-commerce Conversion Rate, a 250% increase in transactions, and a 350% growth in unique purchases, solidifying Hello Day’s online presence and sales performance.
Challenge
The Hello Day website needed a complete overhaul to refresh its look and feel. Appetite Creative was requested to create a new website that could help showcase Hello Day’s business as a reference for the industry, reflecting their quality of service that puts them head and shoulders above the competition. The new website required several optimisations like a mobile-first design, improvements in UX as well as the selection of a well-suited CRM system. Also, new features needed to be added such as personal assessments, member portal, discounts and products, subscription model, promo codes, Well Being Mentor’s discount management, a blog section and product reviews.
Extremely happy and proud of this project…! When great people come together, amazing things happen! Let’s keep rocking! – Gloria Fernández Polín, Squirro Marketing Executive
Solution
The website was modernised to help the brand compete with their competitors. We also needed to optimise Hello Day’s website navigation – which was simplified to only 3 main higher-level pages: ‘Shop‘, ‘About‘, and the brand new ‘Take the test’ section. This feature will be used as a sales feature, adding a touch of gamification to the site, whilst also guiding and educating consumers about what vitamins/products would be right for them, based on their answers to the questions posed.
Results
As soon as the new website was launched, the results started to roll in and Hello Day couldn’t be more satisfied with the figures achieved. In the first week, the website resulted in an increase of 284% in the E-commerce Conversion Rate, 250% in the number of transactions and a stunning 350% increase in the number of unique purchases made, turning Hello Day’s website into an authentic hotspot for the brand’s sales.
