Project Overview
Appetite Creative successfully developed a brand identity for Xynon that accurately resonated with their targeted audiences – customers, investors, and collaborators. The deliverables included a unique logo and brand book, both encapsulating Xynon’s core values, which were then implemented into a fully responsive website, delivered on time and within budget, to the client’s satisfaction.
Challenge
Xynon needed to create a brand which would communicate to their three audiences: customers, investors, and collaborators. Also, the company was looking to position themselves attractively to their targeted customer base, which are premium and well established financial institutions and form the foundation of their future development. Xynon was looking for a branding project which would help them form a common understanding within their founder’s group, as well as forge an identity and the culture that espouses their objectives.
Solution
We created a logo that worked with the key pieces Xynon wanted to communicate Accuracy, Reliability, Transparency, Flexibility, Deep Technology, Understanding. We chose a font that was both professional but also futuristic and would work at all sizes. The brand is a tech-focused one so we chose images which reflected that and also added a touch of interesting animations to bring the page to life.
Results
We created a brand logo which the client loved and really felt emulated their keywords: Respect, Dependability, Enlightenment and Empowerment.
Developing from this we were able to create their brand book which then enabled us to apply this framework across their fully responsive website and build. We delivered on budget, on time and the client loves it.
