Project Overview
Appetite Creative developed an innovative treasure hunt campaign for Vodafone, blending digital and outdoor strategies to drive customers to their physical stores and engage them with the brand. The engaging campaign resulted in significant social media activity, video views, and valuable customer data collection, successfully driving customer engagement and brand awareness.
Challenge
Living in the digital age, where commerce is heavily done online, we needed to find the sweet spot for the best solution to bring customers to the Vodafone stores.
Solution
To draw attention we combined both digital and outdoor strategies by sending invitations both online and offline, directing the audience to the stores to be involved in the latest treasure hunt near them. Once users got to one store, they needed to scan themselves in at which point the clock started ticking. Users needed to then race around the shopping centre to find the 4 clues. The fastest one back won a fantastic brand new iPhone X.
Results
Also, in the first week, Instagram reported 415 likes and comments while Facebook reported 198. Furthermore, the video had been viewed 9.9K times on JOE.ie‘s Facebook page whilst the game video went over 1M views. Along side all the media coverage, we were able to drive the right audience to each store, and engage them for up to 15 minutes, educate them on the new plans and gain valuable information such as contract renewal dates, dates and times of game play all in one seamless back end dashboard which was fully GDPR compliant. Mission accomplished.
