The recent virtual Connected Packaging Summit showcased some groundbreaking ideas and Virginia Muriel, Sustainability Manager at Garcia Carrion, took the stage with a compelling narrative. Here’s a human-touched summary of what she had to say:
1. Total Dedication to Sustainability:
Virginia painted Garcia Carrion as not just a company but a beacon in the sustainability movement. Their pledge? A robust sustainability strategy that harmoniously sings with both the European Union’s farm-to-fork strategy and the United Nations’ sustainable development goals. With this, they’ve woven sustainability, not just as an afterthought but deeply into their business fabric.
2. Renewable Energy & Guarding Our Waters:
Virginia proudly shared that the sun doesn’t just grow their produce; it powers their facilities. With photovoltaic panels, they’ve ensured solar energy feeds multiple production centers. And the story doesn’t end here: they are staunch defenders of our planet’s water, strategizing to conserve and reuse, acknowledging the dire urgency of water scarcity issues.
3. Embracing the Circular Economy:
Ever heard of the Three Plus Zero project? This Garcia Carrion gem is a testament to their circular economy ethos, and it’s particularly evident at the Wilbur plant. Here’s the magic recipe: zero waste + zero water consumption + zero pollution emission. And with the orange juice waste? Well, that’s transformed into fragrances and animal feeds. Talk about turning waste into wonders!
4. Packaging That Loves the Planet:
They believe in what’s inside and also how it’s wrapped. Garcia Carrion is constantly revamping their packaging game. Virginia was particularly excited about two feats: they’ve lightened their glass bottles and innovated vegetable drink packaging. These aren’t just tweaks; they are deliberate moves to champion recyclability and keep carbon emissions in check.
5. Engaging Consumers: Meet Apodictic:
And then Virginia dropped the bomb: Apodictic. It’s not just a mobile app; it’s a bridge between consumers and the company. By simply scanning a product, consumers get a full tour of Garcia Carrion’s eco-commitment and even get rewards for their eco-consciousness. It’s an app, a tutor, and an eco-rewards system, all rolled into one.
Virginia Muriel didn’t just deliver a presentation; she presented a vision at the summit. The story of Garcia Carrion Company, with its unmatched commitment to renewable practices, innovative packaging, and consumer engagement, isn’t just about a brand; it’s a clarion call for the industry. They’re not just adapting to a sustainable future; they’re crafting it. And with such passion and innovation, they’re giving the planet hope, one sustainable step at a time.
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