In an engaging interview with Little Black Book‘s Zoe Antonov, Jenny Stanley, founder and managing director of Appetite Creative, discusses the latest in connected packaging and AR’s role in sustainable customer engagement. Stanley, an experienced leader in the digital advertising landscape, also shares about her women’s network, FemmeNiche. Her company, Appetite Creative, has expanded beyond her expectations, creating unique opportunities in the intersection of packaging and technology.
LBB included our insights and Jenny’s thoughts as follows:
“ LBB> Tell me about the start of your career and how you got your foot in the door. Is this something you always knew you’d be doing?
Jenny> I started my career at Microsoft as a senior member of the sales team. I’ve always been mesmerised by IT, and my dad was always interested in the latest technology and innovations, so my passion organically grew from there. Advertising-based technology and creativity is my happy place – it’s the perfect combination of technology, evolution and creatively finding solutions for brands.
After Microsoft, I moved to UTarget and Oddcast (leading business development). Latterly, I was sales director at EyeWonder/Mediamind and European commercial director at Adform. I founded Appetite Creative in 2015 with the mission to lead creative technology in digital advertising.
LBB> What were the biggest lessons you took away from your first steps in the industry?
Jenny> There are wonderful women who want to help others succeed – find those, seek them out and they will be your comfort, advisors and strength in the really hard times. The biggest lesson I learned is to dig deep and keep going. It’s those who push through the barriers that reap the rewards.
I founded the women’s networking group, FemmeNiche, in 2017 to help further this lesson and bring together brilliant women, as well as help to support and inspire women from all backgrounds and industries.
By pushing through barriers and finding support from my brilliant network, I’ve become a respected authority on creative digital, brand solutions, advertising technology and effectiveness.“
Find the full article here: https://www.lbbonline.com/news/5-minutes-with-jenny-stanley?utm_content=252020246&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2814210