Coca-Cola has signed an agreement with US-based ScanLife to integrate QR technology on all its Coca-Cola Classic and Coca-Cola Zero products in Spain.
This project aims to strengthen the company by interacting directly with consumers through the packaging of its products. The technology provides Coca-Cola with essential data. The aim is to find out what the customer wants to be able to respond specifically to their wishes and needs.
In addition to Coca-Cola, other successful brands are investing in connected packaging and QR code campaigns to improve their interaction with customers all over the world:
Cygames
⦁ Cygames, a Chinese game development company, and Bili Bili, a game video sharing platform, projected a giant QR code into the sky. Thousands of people were able to see it.
Burger King
⦁ Burger King has been using QR codes since 2013. Last year, the brand launched a campaign with rapper Lil Yachty. The consumers are encouraged to scan a QR code on the Tv spot to participate and possibly win free Whopper burgers for a year or tickets to the 2021 VMAs. This was all done in the name of a stay-at-home promotion.
Victoria´s Secret
⦁ The US luxury lingerie brand Victoria´s Secret also used QR codes. The company worked with Fashion TV to create a QR code pop-up. The viewers could see these on the channel during reruns of programmes.
As you can see, QR codes are already widespread. Now, Coca-Cola has recognised the advantages of mobile marketing. They are using this new and modern technology to engage with its massive consumer base through all its line of products.
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