With the rise of the Internet, several industries have gone through what could be called an Internet Revolution, where companies and brands use the internet as a way to reach better audiences. Throughout this revolution, it played a tremendous part, helping companies collect data about audiences and improve the quality of their product/service. Clients, on the other hand, relied on the Internet to discover about the brands and share their experiences with them, helping potential customers weed out good and bad players. Certain companies have integrated Internet as a way to ease their customers lives. Spotahome and Airbnb have found a way to fully integrate the Internet to their business plan.
These two platforms act in a similar fashion than that of a traditional travel agency, helping travellers find properties for their stay. Airbnb has risen up to the point where they are becoming a challenge to the traditional hospitality industry. Spotahome, who happens to be a client of ours, and a much newer platform, is aiming at disturbing both the hospitality and real estate industries.
These platforms are a perfect reflection of the Internet Revolution, finding newer ways to connect people in a more intimate way than any traditional company ever could. In the case of Airbnb, travellers are connected directly to the property owner and get to interact with them before the travel date. Spotahome finds properties, has them thoroughly checked before putting them up on the market. With this emphasis on the human need to connect, the Internet has allowed millions of travellers to travel without breaking the bank.