Project Overview
Appetite Creative was tasked with developing a high-impact, user-focused website for Fospha Marketing, integrating a flawless backend for easy updates, and an engaging front end design. The resulting website, completed in less than 5 weeks, leverages the latest web trends and third-party integrations like Pardot and Google Tag Manager, offering a dynamic and highly efficient user experience that positions Fospha Marketing at the forefront of ad tech marketing space.
Challenge
There is a growing trend towards investing in website technology to ensure that the online destination for your customers is not left behind. The challenge was to build a highly impactful and cutting edge website that focuses on putting the user experience first. The site needed a flawless backend system that would make updating seamless, and an attractive front end design.
Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service. Fay Miller, CMO, Fospha Marketing
Solution
We built a fully responsive hybrid style of website for Fospha Marketing. The build, which was completed in under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.
Results
As specialists in ad tech and marketing tech, we work closely with our clients to ensure that we translate their requirements into a fully interactive and efficient website. Beyond the hybrid approach (JavaScript SPA + API) the new Fospha Marketing site is also integrated with different third-party platforms and services such as Pardot, Google Tag Manager – fulfilling Fospha Marketing’s own custom tagging needs. By using bold colours and a strong design on top of dynamic and modern web technology the site really is at the forefront of its kind in the ad tech marketing space and we are both delighted with the results.
– Jenny Stanley
MD Appetite Creative Solutions
