Project Overview
Arishi’s rebranding included a new website UI design, brand guidelines and a modern look and feel for their digital assets
Challenge
Arishi is an experienced agency, and that means that they have had to keep up with trends and technologies since. When Steve Jobs returned to Apple in 1997, he changed Apple’s rainbow logo to a sleek metallic one. The rainbow design suddenly looked dated. It’s a problem that experience and longevity bring. Unless you take your winning formula and shake it up a bit, add new ingredients and remove some others, it won’t stay a winning formula for long. Arishi certainly did not need to change their fundamentals, their ethics, or their core beliefs; they just needed to better present them to a newer audience.
Appetite Creative approached our project with creativity and agility. The team captured our vision beautifully, gave us very credible design options to work through and did so without unnecessary consternation. We’ve worked with a lot of design agencies throughout the 20+ years we’ve been in the industry and their engagement with us has been very refreshing. -Andrew Elia, Managing Director of Arishi
Solution
A complete rebranding including a new website UI design, brand guidelines, modern look and feel for their Sales Deck and an original proposal template document. We wanted to build further trust and proudly show off their values. Using a primary colour palette that creates a fun, diverse, and punchy look and feel, the brand looks creative and professional and open for a secondary palette that adds more depth and styling options. A clear and vivid logo was then broken up to create styling shapes that would be used across the design. Doing this meant that a uniformed look and brand feel was maintained subtly, yet profoundly.
Results
A complete Appetite Creative Soulution. Unique and varied business cards show off the company colours and make a statement of design and quality, this is reflected again in the brand new email signatures which keep the designs consistent. The brand continues online, with social media templates doing what the stationary does offline throughout the entire digital world. The brand image has been jazzed up and the core values exposed and celebrated in a classy, impactful, open and consistent manner.
