Project Overview
Website development and build
Challenge
The challenge was not only to update the outdated website with a new and improved UI that reflects the work and capabilities of Acorn-i today, but also to improve the user experience of the site to make sure that the value proposition is clear for visitors.
The focus needs to highlight two user paths, one for technology and the other for product solutions, and how we can best display our services and expertise
The website design should also allow for easy editing and additions of news articles and case studies so that the Acorn-i team can encourage users to return to the website to view new content.
Solution
Appetite developed a unique homepage design that clearly highlights the product and services sides of the business, as well as drives the user to work with Acorn-i by bringing their knowledge, awards and success stories to the forefront. The homepage is set up in stages in order to give importance to each section of it and take the user on a journey of why they should work with Acorn-i. In order to further emphasize the full value of the company and create a clear user flow, Appetite refined the colour palette of the brand to guide the user through the website in a more organic way.
The website has multiple direct Call-To-Action messages to guide the user through the other pages of the website or to contact Acorn-i. The site also features the option to subscribe to receive relevant updates.
The navigation is divided into product, services and company information, ensuring that the user has clarity on where to find what he needs. Regarding the companies in web navigation, we created a menu consisting of about us, news, success stories and a join our team option that elevates the brand and encourages users to apply for jobs or partnerships
Results
By creating a homepage dividing the two parts of the business, Appetite positions Acorn-i as a multi-faceted company that can offer e-commerce support through hands-on expert services and an exclusive platform designed to analyse and increase sales. The website defines clear user journeys through the use of the presentation design homepage and colour cues.
